Guy Kawasaki has seen it all.

From graduating Standford University to working closely with Steve Jobs at Apple to working for Google, Canva, and Mercedes-Benz to taking up surfing in his 60’s he’s had a lifetime of interesting experiences.

He also has 400,000 fans on Facebook, 1.4 million followers on Twitter, 3 million followers on LinkedIn and has co-authored a book called The Art of Social Media.

The man know his way around a social media network that’s for sure.

He has wrote about and shared many of his observations about social media. Some of them included here are specifically about social media while others are more general but apply just the same.

Here are 12 of his top musings about social media to provide you with insight and wisdom into how to become more like Guy when it comes to the social game.

“A large social-media presence is important because it’s one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.”

“Every social media post should have a beautiful graphic. If there are two identical stories, the one with the beautiful graphic will always win.”

“Social media allows me to pick my times for social interaction.”

“You really can’t spend money on social media unless you really try. Social media is really more about effort than expense.”

“Content curation involves finding other people’s good stuff, summarizing it, and sharing it. Curation is a win-win-win: you need content to share; blogs and websites need more traffic; and people need filters to reduce the flow of information.” 

“If you look at my Twitter feed it is 99% links, but 1% is me responding and 1% of a big number is a big number.”

“The key test for the art and science of social media is this: will people reach share my post? Every time you share something it should pass this test . Resharing, not imitation, is the sincerest form of flattery and social media.”

“At its foundation, social media is simple: if you share good stuff, people will reshare it, and you will get more interaction and more followers.”

“Every profile is your professional profile.”   

“When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.”

“Simple and to the point is always the best way to get your point across.”

“If you provide enough value, then you earn the right to promote your company in order to recruit new customers. The key is to always provide value.”

And a bonus one:

“Ambitious failure, magnificent failure, is a very good thing.”

Which was your favourite social media quote? Do you agree with Mr. Kawasaki’s take on things? Let me know in the comments below.

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ABOUT THE AUTHOR

Scott Trites is a Social Media Consultant and Owner of Knockout Social Media